Hyatt Hotels To Acquire Two Roads Hospitality
Numerous hotel mergers have occurred over the past several years with Fairmont Hotels being acquired by Accor and Starwood Hotels being absorbed by Marriott. And that has left Hyatt Hotels an underdog. Both in terms of a much smaller footprint of hotels and resorts across the globe and a much smaller loyalty base. But Hyatt is trying to turn things around. And this morning they announced that they would acquire Two Roads Hospitality.
Two Roads Hospitality
Created in September 2016, Two Roads Hospitality is an international lifestyle company with a collection of distinctive hotels and resorts. The company is named for the recently-merged Commune and Destination Hotels, bringing together over 40 years of combined expertise exclusively dedicated to the boutique and lifestyle space. Comprised of Joie de Vivre Hotels, Thompson Hotels, Destination Hotels, tommie and Alila Hotels & Resorts, the company has more than 85 properties in eight countries.
World of Hyatt
World of Hyatt members will benefit from the acquisition in terms of having new hotels to earn and redeem points at. And Hyatt plans to integrate Two Roads brands into the World of Hyatt program in 2019. It will be interesting to see how Hyatt absorbs the Two Roads brands, but several of the Thompson and Destination properties would be good fits as an Andaz or Park Hyatt.
Having personally stayed several of the Thompson Hotels and Joie de Vivre properties, we are excited for this acquisition. It will increase Hyatt's footprint and will add several aspirational hotels and resorts to Hyatt's Portfolio. And we can't wait to redeem points for stays at hotels and resorts like the Thompson Seattle, L'Auberge de Sedona, Carmel Valley Ranch, Terranea Resort and the Cliff House in Maine.